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5. Storefronts and Shopping Carts > 53. Remember Your Customers

Remember Your Customers

Track your site visitors, regardless of whether they made a purchase with PayPal.

As your eCommerce site becomes more advanced, you might want to begin tracking visitors as they move through your site. For example, you could create a membership system, encouraging users to register and then log in during each subsequent visit. Once acknowledged, your users might have access to special insider deals or premium content. Or, you could address your customers by name on your site’s pages.

However, there’s a downside. Designing, building, and maintaining a membership database for customers can be a lot of work, and some customers might balk at being asked for a username and password each time they visit. Using the techniques in this hack, you can identify your users by name and offer buyers-only content in minutes—no login required.


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