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3. Selling with PayPal > Identify Yourself to Your Customers

Identify Yourself to Your Customers

Building a relationship with your customers translates into satisfied buyers who return to your site (or eBay auctions) again and again. A basic step in building a relationship is establishing your identity; your customers need to know who you are and what you are about. Here are some ways PayPal can help you establish your identity:

  • Set the string that appears on credit card statements. When a buyer who funded her payment with a credit card opens her monthly statement, she will see a payment to PayPal. Unfortunately, some consumers have a notoriously short memory and might not recall using PayPal and a credit card to make a payment to your eCommerce site a month ago. To jog their memories, PayPal allows you to choose an 11-character string to be displayed on your customers’ credit card statements. To edit this string, go to the Payment Receiving Preferences page (shown earlier in Figure 3-1) and enter up to 11 letters and numbers that will identify your business to your buyers.


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