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Chapter 10. Joe Kraus: Excite: Passion a... > Necessary changes for the future

Necessary changes for the future

Kraus stepped aside when Bell arrived and moved into business development. This enabled him, and some of the other Excite directors, to concentrate on strategy, while Bell focussed on operational issues. However, it eventually became apparent that the business needed to partner with a distributor if it was to achieve its potential. This came in the form of cable group @Home, which acquired Excite for $6.7 billion in early 1999.

'Excite's business really has three components,' explains Kraus:


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