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Chapter 2. Jerry Yang: Yahoo!: Size matters > The Yahoo! partnership strategy

The Yahoo! partnership strategy

Yang describes himself as 'very paranoid' about his competitors - but also sees this as another significant factor in what drives him:

'In the US, I would say that the media companies are very much in the picture at the moment. They have done a number of things to try to be in the internet space. We also have competitors in specific segments, such as eBay and auctions. We also compete with a lot of vertical players - I don't think people realize that - that are very good, so where do we stop?


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