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The Priceline concept

When Priceline launched in April 1998, the concept appeared at once ludicrous and intriguing

When Priceline launched in April 1998, the concept appeared at once ludicrous and intriguing. The company invited visitors to its website to bid the price they wanted for airline tickets. The customers got cheap seats, the airlines flew full, Priceline took its commission and everyone was happy.


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