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Introduction

Net revolutionary or slick salesman? Jay Walker is a subject who divides people.

To some, the 45-year-old New Yorker is simply a smooth-talking marketing man who has taken his pitch on to the internet and struck gold. To others, he is a visionary, reinventing the way commerce is conducted, as vital to society's development as Thomas Edison was in his day, and worth every cent of his $5 billion fortune.


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