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Initial challenges

For Critical Path to succeed, Hayden figured that it would need to combine the technology of a new media company with the service element offered by traditional businesses:

'You need to have the trust and reliability of both areas of business, so that we are in the first place a service company. We need to be able to take all of our physical pieces that need to be sent digitally, and know they will get there. A service company has to guarantee that that is going to happen. It has to operate with 100 percent reliability.'


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