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Introduction

Candice Carpenter and Nancy Evans came into the internet out of frustration at the medium's limitations, rather than excitement at its potential. Their attitude of 'Let's make the web meaningful and useful to women's lives,' has remained the ground rule governing iVillage's development over the past four years. Today it is the biggest women's site on the web.

There are other distinctive characteristics of the two female entrepreneurs. Both were successfully established in traditional media industries prior to iVillage, Carpenter in the television and video market, Evans in publishing.


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