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Chapter 25. e hotbeds

Harvard Business School's Michael Porter is one of the titans of business thinking. His five forces framework, developed in the 1980 bestseller Competitive Strategy, is one of the most popular — and plagiarized — business models in history.[] While the merits, or otherwise, of the five forces continue to be debated and taught, Porter has moved studiously on. His work is notable for its academic rigour and weighty tone. He is no populist and takes on some of the received orthodoxies of globalization.

Theory suggests that the globalization of markets, rapid transportation and high-speed communications capability should allow companies to source anything from anywhere, any time. But, argues Porter, the reality is very different.


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