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Part 3: the new economy > the Dell model

Chapter 23. the Dell model

If there is one person who inspires gen e above all others, that person is Michael Dell. He is the role model, the exemplar of what can be done If there is one person who inspires gen e above all others, that person is Michael Dell. He is the role model, the exemplar of what can be done. Michael Dell is proof that the new economy is not a mirage, but commercial reality. Dell made history when he became the youngest CEO ever to run a Fortune 500 company. Today he heads one of the most profitable and innovative businesses in the world. Along the way, he has joined the ranks of the most revered entrepreneurs in the USA — as the man who took the direct sales model and elevated it to an art form. (In 1999, Dell Computer came fourth in Fortune's ranking of America's Most Admired Companies, behind GE, Coca-Cola and Microsoft.)

The company Dell built is not the biggest in the world. Nor are its products the most innovative. Dell Corporation is that rarity: a corporate model, the benchmark for how companies can be organized and managed to reap the full potential of technology. Michael Dell is the Alfred P. Sloan of the high-tech age. But while it took Sloan decades to meld General Motors into his organizational image, Michael Dell is still a young man — a mere 35.


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