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Part 3: the new economy > sitting comfortably

Chapter 21. sitting comfortably

The noisy hype about e-commerce and the internet suggests that ordinary managers need not apply. We are told that the new breed of technological successes are built on inspirational talent rather than upon the management basics. In reality, however, professional management and entrepreneurial essentials are very much to the fore in developing innovative e-commerce ideas. "The ideas that stand the test of time will, in all likelihood, be those backed by sound management," says Peter Cohan, author of Net Profit.[]

One company which aims to combine the innovative opportunism characteristic of internet businesses and down-to-earth management is Furniture Online, the UK's first dedicated online furniture store. Throughout its gestation and development, Furniture Online has emphasized traditional fundamentals.


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