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Part 4: power shifts > the beauty of virginity

Chapter 33. the beauty of virginity

"I believe there is almost no limit to what a brand can do, but only if used properly," says Richard Branson, founder of the Virgin empire. In the past two decades, Richard Branson has provided a bearded template for gen e. His entrepreneurial brilliance lies in retaining the perspective of an outsider while playing a mainstream game.

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www.virgin.co.uk



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