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Part 4: power shifts > thinkers for the new age

Chapter 27. thinkers for the new age

The shift from brawn to brain brings a new generation of thinkers. While management gurus are among the most powerful opinion formers of our age, the days of some of the well-established gurus appear numbered. They have been left behind by tumultuous technological change. All the talk of e-commerce, the internet and the miracles of technology has left some great thinkers strapped to the starting blocks. They are out of tune with gen e.

For example, established gurus such as Rosabeth Moss Kanter, Charles Handy and Michael Porter have minimal and uninspiring presences on the internet. In addition, those weaned on a diet of big corporate names find it difficult to look elsewhere for best management practice. Their work often recites the usual suspects as corporate exemplars rather than seeking out new and original material. If you are used to talking about General Motors, Spray/Razorfish may be difficult to come to terms with.


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