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Part 4: power shifts > brawn to brain

Chapter 26. brawn to brain

Gen e are also a catalyst for wider changes in the world. They are involved in and identified with major power shifts — political, social and economic. The overall changes are to an economy and society which are driven by intellects and information, rather than by brawn and one-dimensional thinking.

In Funky Business, Kjell Nordström and Jonas Ridderstråle note: "In an information desert, companies rule. But now we are re-entering an information jungle where information is again available at our fingertips. We are back in the bazaar — though this time it resides in cyberspace, the net neighborhood."[] This bazaar is home to gen e.


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