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Part 1: gen e > e isn't x

Chapter 4. e isn't x

Crude attempts have been made to capture gen e in a neat demographical box. Try to package our bagel queen as a sociological or demographical grouping and you end up with a group of one. Celebration is more appropriate than categorization.

That doesn't stop people trying. Gen e have been defined, for example, as those born between 1965 and 1977.[] This overlaps with Generation X, named after Douglas Coupland's 1991 novel. Generation X was always a loose term to describe a fragmented group. Gen Xers were portrayed as shiftless and unambitious people. The lost generation, slackers. More apathetic than previous generations, nihilistic even, the stereotypical Gen Xer was addicted to MTV, lacked drive or a basic work ethic and drifted from one McJob to the next. This made a good story and fitted in with the nihilistic and short-lived grunge movement in music.


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