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Part 1: gen e > from raising hell to raising capital

Chapter 2. from raising hell to raising capital

The rise of gen e is bad news for traditional corporations — especially for monolithic tie-wearing organizations. People like Gareth Evans or David Koretz are not corporate fodder. Yet, the corporate world depends on a willing army of conscripts. Fresh-faced young recruits keep the wheels turning. But something has changed in the business world. Something significant. The world of big business has lost its allure for many young people — they want to do their own thing. There's a new mood out there. A new spirit. Individual aspirations and ambition are the driving force. Where once faithful employees pursued corporate goals, gen e now dream their own dreams. Gordon Gecko summed up the business culture of the 1980s when he said "lunch is for wimps". Gen e believe that "jobs are for wimps".

A dramatic change can be seen at the world's leading business schools. For the average MBA, the career plan used to be to step from the b-school comfort zone and suckle the corporate bosom. Most wanted nothing better than to work for one of the big name investment banks or consulting firms. No longer. A growing proportion of b-school graduates are shunning a job with a blue chip company in favour of something more racy, something nearer the entrepreneurial edge.


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