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Chapter 25. e hotbeds > Stockholm, Sweden

Stockholm, Sweden

Two of the fastest growing web design companies are Swedish — Icon Medialab and Spray/Razorfish. The home of Abba can even boast that it is the third largest music exporter in the world. Happening? You'd better believe it. If you want to find the high-tech hub of Stockholm try the suburb of Kista. Helpfully it is often now called Kiselsta — not coincidentally, "kisel" is the Swedish for silicon, but don't allow that to put you off.

Then there are its up and coming business gurus, Kjell Nordström and Jonas Ridderstråle. "IT increasingly makes location irrelevant. You can be anywhere," says Riddersträle. "On the other hand, IT and face-to-face contact seem to have much the same relationship as paper and the paperless office. The more we use IT, the more we need to travel. Perhaps the future will demand more nomadic people."


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