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Chapter 11. people people

The sixth important element in gen e DNA is that they value the human dimension; e = empathy. Previous generations just paid lip service to the idea. Gen e know that people make the difference. Despite their short-term career intentions, they still express loyalty to their managers, clients and organizations. However, their greatest commitment is to their immediate colleagues and staff. Gen e are people peopley.

Vital to this, in the technological age, is clear and effective communication. Sustaining high quality communication at all times is integral to gen e's management style. Without clear communication, good ideas disappear into the corporate ether. Communication is still about people. "Despite the internationalization of markets, despite air travel, despite information technology, there are still things that are done best by people who find themselves frequently in the same room," says economist guru John Kay.[]


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