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Chapter 10. the calling

Gen e trait no. 5: e = enthusiasm. To top off energy, gen e are natural enthusiasts. For gen e the job itself provides a reservoir of energy. The job matters. (They are not the only ones: why else is Jack Welch running GE after a triple bypass, and why is Michael Eisner at Disney after his heart attack? Why is Rupert Murdoch still putting deals together?)

For gen e, business is a vocation — a calling. They want to work with other highly motivated people. A 21-year-old Cambridge student described herself as "not ambitious, not competitive, but intensely motivated". Gen e are passionate about work. They blur the divide between business and private lives. They bring their emotions to work along with their laptops.


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