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Chapter 8. only connect

The third ingredient in the make-up of gen e is that they are wired; e = electronic. No surprise. When it comes to new technology they get it in a way most big companies can only dream of. "The nerds have won," managment guru Tom Peters proclaimed when the market valuation of Microsoft exceeded that of General Motors. Nerds — geeks — techies — we've invented labels for them, but the reality is that, increasingly, they are the people who call the tune.

Again the crucial difference is one of focus and perception. Gen e regard technology as crucial in a number of key areas.


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