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Part 2: defining a generation > united distillers

Chapter 7. united distillers

The second characteristic of gen e is an ability to focus energy and thinking on the issues, trends and people that really matter; e = essence. Energy is channelled to the essence of what is important.

The ability to cut out the dross, the distracting stuff, has never been more important. Choice and complexity can overwhelm. The supply of information and opinions leaders receive is incredibly complex. Every hour 100 million telephone calls are made using 300 million lines across the world. Despite the flood of calls, letters, faxes and e-mails, gen e make sense of it and extract the important details from the vast bulk of paper and input from a wide variety of sources. No matter what, they keep communication as simple as possible. They distil information and insights as keenly as the Jack Daniels team distil spirit at Lynchburg, Tennessee.


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