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Part 6: corporate life and death > managing with values

Chapter 45. managing with values

In the relentless ebb and flow of corporate history there are rare events which change things. They become benchmarks of how best to manage. Think of Henry Ford's decision to pay his workers $5 a day. Overnight the expectations of workers changed. Perceptions of fairness were transformed. Think of Johnson and Johnson's inspiringly honest and upfront reaction to the Tylenol crisis in 1982. Now, think of the textile company Malden Mills. Think back to 11 December 1995.

At that time, the business world was in the last throes of the downsizing mania which had gripped it at the beginning of the decade. Companies were still reengineering, brutally cutting out excess. The mantra of the corporate world was survival of the fittest. Little else. Business was looking increasingly one dimensional and that dimension had little to do with compassion.


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