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Part 6: corporate life and death > organizational glue

Chapter 41. organizational glue

There is no mystery to the stories of organizational transformation. According to Robert Reich, twenty-first century companies will be held together by a new type of "social glue". He cites examples from Silicon Valley, where rapidly growing software firms have been able to retain talented individuals by redefining working relationships with the organization.[] The people these companies rely on could easily go elsewhere. They stay because the firm offers them a good environment to work in and a real sense of community. "To call these workers "employees"", he says, "misses the point. They're all shareholders. They're all managers. They're all partners."

In future, this will be key to creating both a winning business and a humane workplace. "It's a seller's market for talent," notes Reich. "People with the right combination of savvy and ambition can afford to shop for the right boss, the right colleagues, and the right environment. In the old economy, it was a buyer's market: companies had their pick of the crop, and the question they asked was: "Why hire?" Now the question is "Why join up?""


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