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generation entrepreneur

  • shape today's business reality

  • create tomorrow's wealth

  • do your own thing

books for the future minded

Welcome to the next generation of business.

There is a new world which we can look at but we cannot see. Yet within it, the forces of technology and imagination are overturning the way we work and the way we do business. ft.com books are both gateway and guide to this world. We understand it because we are part of it. But we also understand the needs of businesses which are taking their first steps into it, and those still standing hesitantly on the threshold. Above all, we understand that, as with all business challenges, the key to success lies not with the technology itself, but with the people who must use it and manage it. People like you; the future minded.

See a world of business.

Visit www.ft.com today.

First published in Great Britain in 2000

© Pearson Education Limited 2000

The right of Stuart Crainer and Des Dearlove to be identified as Authors of this Work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

British Library Cataloguing in Publication Data

A CIP catalogue record for this book can be obtained from the British Library.

All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1P 0LP. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.

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Typeset by Northern Phototypesetting Co. Ltd, Bolton Printed and bound in Great Britain by Biddles Ltd, Guildford & King's Lynn

The Publishers' policy is to use paper manufactured from sustainable forests.

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