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Design

When you start to design the measurement process, there are primarily two things to consider. First, there is the extent to which the measurement is qualitative or quantitative. The second concern is are you measuring the process or outcome of the engagement? By pulling these two dimensions together, we can construct the matrix shown in Fig. 10.3. From this, four types of measurement are developed that can be used to confirm progress.

Figure 10.3. Measurement matrix



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