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Sequence

It is important to emphasize that although the stages in the Seven Cs model are shown in a linear fashion, it is a rare consultancy project that would follow such a structured path. Consulting projects are like life - they are unpredictable and will throw up new and different surprises around every bend. The stages are symbolic rather than prescriptive, offering different actions and viewpoints to be applied depending on the needs of the client, consumer and consultant.

For example, your first meeting with the client might take place when the company is in a dire situation and needs urgent action to be taken the following day. So although the pressure will be on to jump directly into the Create and Change phases, at some point you might need to backtrack to clarify a few things, such as forming a more structured contract with the client and identifying what caused the problem in the first place. Without this knowledge, a sense of imbalance might occur. The client might feel that you have failed to get to the bottom of the issue while you believe that the client has little real interest in the engagement.


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