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Chapter 10. Managing Risk and Uncertainty > Risk Perception Strategies

Risk Perception Strategies

Another way that you can manage risk in new ventures is by seeking to reduce your stakeholders’ perceptions of risk. While risk perception strategies do not reduce actual risk or reallocate those risks to others, but merely reduce the sense that others have of the risk associated with a new venture, they are nevertheless important to successful risk management by entrepreneurs.

Stop! Don’t Do It!

  1. Don’t bear risk if you can reallocate it to someone more capable of bearing it than you.

  2. Don’t bear risk when risk seekers are willing to bear it for you.



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