• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Identifying a Real Need

Successful technology entrepreneurs launch companies that offer new products and services that meet a real customer need. While this point might seem pretty obvious, it needs to be made. Most technology entrepreneurs do not offer new products and services that meet real customer needs. As a result, their companies generate few sales and go nowhere.

If it is important for you, as a technology entrepreneur, to introduce new products and services that meet real needs, how do you figure if there is a real customer need for the products or services that you have created? By answering basic questions. Do customers have an unsolved problem that no existing product or service solves? If no existing product or service solves a problem that customers are looking to have solved, then a real need exists. For example, a noninvasive home test that detects hypertension would be an example of a medical test that meets a real need. There is currently no way for people to test themselves for hypertension and allow this problem to be treated before it causes serious damage.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint