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Cost of Exploitation

What if you discovered an opportunity to introduce a new tissue grasper for use in surgery, but lacked the several million dollars that it takes to get FDA approval for a new surgical device? While you might tap a business angel or venture capitalist for the money that you need, you might decide to license the invention to an established medical device firm instead.

You can use licensing and other market-based modes of opportunity exploitation when the cost of exploiting an opportunity is high and you lack adequate capital to exploit the opportunity through other means. In fact, technology entrepreneurs who have less capital or less ability to raise money in capital markets tend to use market-based modes of opportunity exploitation more than other technology entrepreneurs.


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