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Element 35. Visible Capital > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Aside from the obvious, the real import of the Visible Capital element is the confidence provided by its presence. Frankly, no capital is truly visible until someone at the bank calls with the news that the funds have cleared. However, the score on this element can be useful when anticipating the challenges of raising money. Who can you approach for your capital? Is there direct access to any angels or investment firms who understand this business? If there is access to such individuals or firms, then your fundraising campaign should move along toward closure. If not, then you could find that this opportunity takes more time to fund than you can tolerate.


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