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Element 32. Unfair Advantages > Relevance—Why Add This Element?

Relevance—Why Add This Element?

It is astounding what happens when you own unfair advantages. They can assert themselves at any point in the value chain. They can be advantages in government relations, in securing a key vendor or distributor, and even in being a respected image held in the minds of the customers. Magical results can occur, laws can be changed, nations can be swayed, banks can join in your funding, distribution for your competition can suddenly collapse, and customers can make all their purchases in your favor. This element measures the height, weight, passion, ubiquity, and raw power of the guerrilla in your closet (your unfair advantage).


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