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The Story > Introduction

Introduction

This is the very first element to be honored in the life of a new venture. You weave and then tell the story to someone. You attempt to inspire support, attract resources, and win funding with a story that is both compelling and inspiring. This is where the parade from your mind to the market begins and it is one area that deserves constant attention as factors, features, and benefits change. Why is this topic offered so late in this book? Because the other elements are of higher priority and now, just now, you are finally able to consider the whole story.


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