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Part III: The Scorecard and Beyond

Part III: The Scorecard and Beyond

Information in a Perfect World

If all great ideas are worth their weight in gold, how can we add the weight necessary to allow them to mature into great business opportunities? This process begins moments after the epiphany, that time when the entrepreneur encounters a thought that could be valuable. It is at that moment that key business information would be useful to the entrepreneur. Without that information, the story simply could not be adequately told so that the entrepreneur could attract capital and other resources necessary to move forward. Right?

So far we have examined many of the things that can be guessed intuitively. We understand the Innovator’s Scorecard. In each element we paused to inquire about why we had selected it for consideration. Now comes the most enjoyable question, the one that I love to use in my classes. What’s missing? What more could we ask, what have we not asked, and why didn’t we ask for it? For the sake of setting the table for what is to come, let’s aim high. What is the perfect world of information that we would love to ask of the entrepreneur so that we could make an objective decision on whether or not to invest?



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