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Element 38. Taboo > The Coin-Operated Laundry—Taboo score: 10

The Coin-Operated Laundry—Taboo score: 10

Clean clothes are hardly the stuff of taboos. Unless you name your venture N. Olympia in a Hispanic section of town[3] your venture should remain exempt from taboo issues. I would score this a 10. If this element were to score low for whatever reason, the logical response would be to remove the irritant either directly or indirectly. Check the name, check the advertising and promotion copy, check the neighborhood, and move forward with great respect for the people that will be your customer base—all of them.

[3] No limpia, phonetically similar, means “no clean” in Spanish. If you are on North Olympia Street, you might want to avoid using the street address for the name.

Element 38, Taboo score summary:
Weight 2 × Score 10 = Total 20



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