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Element 38. Taboo > Practical Experience—This Deserves the Medium Weight of 2

Practical Experience—This Deserves the Medium Weight of 2

Taboos are hard to overcome. They often extend deep into the psyche of the consuming public and it is probably not a good idea to attempt to overcome them with your will and the investor’s money. While it certainly could be possible to overcome many taboos with a PR campaign, my experience is that many of these problems are just too big to tackle for a new little company. Sometimes Mrs. Reagan had the right answer: “Just say no.”[2] Today, now, when nothing has been cast into stone, make the adjustment to avoid any taboos.

[2] This was the first lady’s campaign slogan to rid schools of drugs.


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