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Element 38. Taboo > Score Elevation Tactics

Score Elevation Tactics

Most taboos can be avoided with the application of simple intellectual horsepower. Do your homework if you are entering sensitive territory. You can also neutralize the taboo with preemptive public relations that spin the story in your favor early in the game. Perhaps the market for those who view the topic as attractive is big enough to sustain the business. Examples of taboos overcome include Playboy, tobacco, firearms, alcohol, Middle-Eastern food products, and gambling casinos.


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