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Element 38. Taboo > Where to Find This Answer

Where to Find This Answer

Note that there is a reverse twist to this element. If there is a strong taboo, your score will be very low. Look for political correctness. Be sensitive to names and history, particularly when race is involved. Beware of health issues, ex-convicts in management, relationships with the FBI, zealous practice of religion, public nudity, promotion of the use of handguns, and promotion of smoking. Try to avoid things that make lots of noise (sorry, Harley-Davidson), glorify the consumption of alcohol, or promote gambling. On the international front, be careful with old adversaries such as France and Germany, Ireland and England, Pakistan and India, Israel and Islam, Poland and Russia,[1] and so on. This can be particularly true when you introduce a third nation or flag in a bilateral negotiation. At home, taboos can be present in Native American matters, African American matters, and regional differences such as between the Northeast and Texas. In the end we can only hope that a taboo is more suspected than real, but you should be careful.

[1] One of my favorite experiences in this regard came in Siberia. We were discussing taboos in potential relationships with Germans and I was surprised to hear a unanimous chorus of “no’s.” Not one of the 25 members of the class had any reservations about dealing with the Germans. “Why,” I asked? “Because we kicked their...[use your imagination].” There followed uproarious laughter.

Dr. Market’s Observation:

Beware the impact of crossing a border. You must visit with your agent or agents in the foreign country and clear the names and other working terminology of your firm. Favorite examples include the Korean “KIA” automobile sold in the United States. For tens of millions of military veterans, the one thing that leaps to mind is “Killed In Action,” the phrase used when you die fighting.



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