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Element 38. Taboo > Relevance—Why Add This Element?

Relevance—Why Add This Element?

How receptive is the consuming public to your product? Score low and watch your ability to win customers dwindle. Watch too for activist groups that could organize and mobilize boycotts against your product or your company. Anticipate and overcome these problems early by neutralizing the offensive features, possibly through the use of a countervailing publicity campaign.


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