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Element 3. Sustainable Differentiation > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Uniqueness is a critical element of success. However, it can be fleeting in the face of a vigorous, competitive counteroffensive. If you cannot sustain the uniqueness, then you are certain to be confronted with questions about how you intend to protect yourself. Mediocrity or doom are certain to be your only possible destinations.

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