• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Element 26. Strategy to Penetrate Market > The Coin-Operated Laundry—Strategy t...

The Coin-Operated Laundry—Strategy to Penetrate Market score: 7

Your strategy appears to be to select the right street corner, install the magic machines, and begin an aggressive marketing campaign. It is likely that you will find a suitable corner and your marketing should be sound. Let’s assume that you deserve a 7. How can you improve your score? The maximum immediate irreversible customer commitment should be pursued. This goes to marketing and salesmanship. It goes to “buying” market share with pricing and incentives that may not match your total costs (please do try to at least cover your marginal costs). Get into business and conquer sufficient market share to avoid being pushed back into the sea.

Element 26, Strategy to Penetrate Market score summary:
Weight 2 × Score 7 = Total 14



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint