• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Element 26. Strategy to Penetrate Market > Where to Find This Answer

Where to Find This Answer

Look for large groups of customers in critical need of your products. Look for delivery advantages. Look for piggybacking candidates, particularly in high-leverage areas such as distribution when there are few distributors. Look for disgruntled customers of the competition or primary substitutes. Look for surprise opportunities to exploit. Look for ways in which your time to critical mass can be reduced.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint