• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Definition

Your market penetration strategy gauges the strength of your ability to successfully launch the business. The market for a new product is best viewed as hostile territory into which you must penetrate. There is not likely to be much if anything friendly about the launch. Is there a weak spot in the market that this product can attack? Is there a place where the ball can fall into fair territory? Is there a way to reach a substantial portion of your critical, irreversible market mass on day one?


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint