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Examples

If you are a software manufacturer, embed your product in all new PC computers sold. If your product is useful in automobiles, have it installed in all new cars. If it is a cosmetic product, try to have it used by all NFL cheerleaders. If it is a consumer product with repetitive sales, give it away to all graduating seniors at colleges across the country. If your product can make the products or services of entire industries more effective and efficient, make certain that the capital markets are aware of it, perhaps by your giving samples of it away.


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