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Element 27. Strategy for Breaching the C... > Practical Experience—This Deserves a...

Practical Experience—This Deserves a Modest Weight of 1

You should be able to see how you will broaden your market quite early in the analysis of your idea. Prospective investors will also need to see how the future is almost certain to unfold. It is particularly helpful to plan on this element at the outset so that the enterprise can be properly aligned to reach its objectives.

Dr. Market’s Observation:

Before you write your business plan you should have a solid answer for this element. Now, today, as you contemplate your idea, you should already have an idea about what you intend to do to breach the chasm.



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