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Where to Find This Answer

This element is far into the future. However, you should be able to sense today how this could play out. The logical zone for consideration is marketing. Review the following for possible ways to discover your “breaching the chasm” potential:

  1. Perception: Can the perception of your product be adjusted for broad appeal?

  2. Pitch: Can you pitch your product for broad appeal?

  3. Packaging: Can your packaging lend itself to enduring use and acceptance?

  4. Price: Can the price adjust itself to long-term appeal?

  5. Promotion: Can you promote this product in a broad array of media?

  6. Promises: Can you make promises that will attract a broad customer base?

  7. Piggybacking: Can you piggyback your product onto a number of other products that makes yours ubiquitous?

  8. Positioning: Can you position your product for extraordinary lift in the market after your launch?

  9. Placement: Can you place your product into a market sector that soars into broad acceptance?

  10. Premiums: Can a campaign of premiums result in broad appeal?

  11. Publicity: Can sufficient publicity be built to promote broad appeal?

  12. Perseverance: Will simple perseverance sustain your breach of the chasm?


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