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Element 22. Revenue Model That Swamps Costs > Relevance—Why Add This Element?

Relevance—Why Add This Element?

Too often this element is ignored in new business launching. Starting and running a business is not a giveaway. This element has to be added to ensure that you are not trying to run a church or a charitable organization. While you have only just begun the analysis of the enterprise that you might build behind your idea, the sooner it is evident that a going enterprise can be built around it, the sooner you will be able to embark upon your journey. Until this element scores well, your idea will be idle with no place to go. It is almost embarrassing to add this element to the mix, but too often it kicks up a surprise that needs to be resolved prior to moving forward.


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