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Element 24. Resources Available > Where to Find This Answer

Where to Find This Answer

List the resources required for success and ask yourself if and how these resources will become available. Make certain that precious resources have not been co-opted, such as through long-term, exclusive contracts with the competition. Watch too for the ownership of the resources—you could find someone who owns a substitute lurking in the shareholder ranks. Worse still you might find someone who owns a critical resource that is betrothed to your competition.


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