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Element 31. Quality of The Backup Plan > Where to Find This Answer

Where to Find This Answer

Watch for any other modest revenue stream that could be achieved without major added capital commitments. To what could your launch assets be reduced or diverted? Must it be inside the country? If you manufacture metal automobile bumpers, can you divert quickly into the manufacture of cooking pots (the All-Clad story)? If the anti-fog headlight business proved unworthy, could you divert the resources into, say, a business that would be reliant upon another type of light diffraction, such as photography (the Polaroid story)?


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