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Element 9. Quality of Evidence of Demand > Where to Find This Answer

Where to Find This Answer

Add any evidence you have that is more concrete than a hunch or whim. If your evidence is a whim, you score low. If it is concrete such as written and signed expressions of interest from customers, or a protective charter or contract, you score high. Why is it that you are convinced there is demand? It is possible that the evidence of demand was the spark that ignited the idea in the first place. It is also possible that the first evidence was just a hunch. Discovering this element involves little more than inquiring of yourself, “How do I know?”


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