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Element 42. Punchy, Compelling Story > Where to Find This Answer

Where to Find This Answer

Actually, weaving a punchy, compelling story should not be difficult. Place in front of yourself the features and benefits of your product. Make those changes that would be helpful. Then try to create a story that is both punchy and compelling. Will it save lives, cure diseases, make babies smart, guarantee a championship, abolish some key strategic costs, accelerate your customer’s profits, restore youth and beauty or make the customer rich and famous?


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